There’s a mindset to acquiring lots of referrals, a headspace to communicating
in ways that get heard, and an ethos to earning repeat customers.
In other words...
It’s a fascinating topic. And I can’t wait to teach you everything you need
to know about it.
There's a Psychology of Prestige
- You have 10-15 minutes per patient...or less.
- You know about the Oral-Systemic connection.
- Your patient has not been to their dentist in years or has no dental insurance.
- You know they need oral health instruction--and you are no expert at giving it.
- Nor do you have time. But you can visually see this is one thing that will help reduce their systemic inflammitory bacterial load immediately.
What to do?
Scenario 1 - The Oral Hygiene Dilemma in Your Patient...
- Professionalism is seen as a skill for continual refinement regardless of where one starts, consisting of a set of behaviors rather than attitudes.
- Unprofessionalism is associated with adverse clinical outcomes (healthy-wise or legal)
- Patients have certain expectations
- How does professionalism affect your patient's compliance--do you know?
- But...what about the "other kind" of professionalism? The kind those outside of the clinic walls expect of a professional? Do you have that? ...Are you sure?
What to do?
Scenario 2 - Professionalism, Is It Just Competency--Or A Bit Of Class, Too?
Dental problems cause
• lost productivity
Dental problems are linked to 57 other health problems. Employee health issues drive up costs.
HR directors responsible for wellness initiatives can reduce their health-care costs and increase productivity with ONE simple strategy.