Milking the Elephant in the OP...

Monetizing Oral Care &

The Oral-Systemic Link

There’s a stark difference between being a qualified dental health practitioner and being a pro.

One is an employee, the other is an expert...and patients feel the difference.

Having “knowledgeable staff” is a given, yet we don’t emphasize extended education, and as healthcare providers, we need to understand the difference between repeating what we know vs. communicating it.

This talk leverages the mouth-body connection to impact the bottom line, and covers communication skills.

Learning Objectives:

That is, until now.


The dental industry has seen amazing advancements in technology that make it easier for us to do our jobs...but there’s also advancements in technology that make it easier for us to sell what we do.

Let’s take advantage of it.​​​​​​​

When was the last time you had a great experience at a dentist office? Well mine was today when I met Lynelle for my dental cleaning. From the start she was very professional and thorough with the whole process. I had a deep cleaning and root planing done on 2 quadrants. Now it being 6 hrs laterI have no pain or discomfort which shows me that she is very experienced in her field. I remember telling her shortly after we started that I never had anyone explained everything so thoroughly. You can tell she enjoys her profession and has the experience to perform it at a high level. Looking forward to my next appointment can’t remember every saying that before. Very courteous, professional, and truly has your best interest at hand. Thanks again Lynelle!!!!                                                                                                                     ~Jeff Fletcher

  • Identify many of the 57 diseases not mentioned in most continuing education - because an informed office is a successful office.
  • Anaylize the “Forgetting Curve” - so hygienists are not just cleaning teeth, they’re selling the patient’s next visit. Because you don’t have a business unless you have repeat business.
  • Master the secret segue into oral health instruction, turning hygienists into confidants and knowledgeable teachers instead of finger waggers.
  • Discover the elephant in the room, a.k.a. monetizing homecare - because the only thing dentists have to sell is their time, and since insurance doesn't cover oral hygiene instruction, most offices aren’t incintivized to give it (or very much time for it)...​​​​​​​​​​​​​​
  • So no more staff that doesn’t feel up to speed.
  • No more patients leaving to never return because they feel lectured to.
  • And no more in-one-ear-and-out-the-other patient education that leaves you feeling frustrated.​​​​​​​

To work in dental, you have to have credentials

But to be successful at have to have clout.

Use every moment in your office to make a lasting, stellar impression.​​​​​​​